‘You’re on Mute’ and ‘Unprecedented’: The Words of the Year

“You’re on mute” was stated on 1,000 % extra calls between executives and buyers in 2020 in contrast with 2019.

The coronavirus pandemic gave 2020 a brand new dictionary, and seemingly in a single day, company America started talking with a brand new language. In calls between executives and buyers, there was a selection set of phrases and phrases that had been used to explain the … unprecedented second all of us discovered ourselves residing via. These are a number of the phrases whose use skyrocketed this yr, based mostly on greater than 20,000 company displays that we analyzed with Sentieo, a analysis agency. (Surprisingly, executives swore simply as a lot as final yr.)


“These are unprecedented occasions. A whole lot of our reopening is not only our resolution. We’re not absolutely in management.” Christine McCarthy, C.F.O. of the Walt Disney Firm Sept. 9


“We’ve by no means been in a tougher atmosphere.” Larry Culp Jr., C.E.O. of Basic Electrical Oct. 28




“If a name in 2020 goes by with out someone saying, ‘You’re on mute,’ the yr wouldn’t be full.” Aman Bhutani, C.E.O. of GoDaddy Dec. 15


No change

“So the extension of the shelter-in-place — or frankly I’d name it forcibly imprisoning folks of their houses towards all their constitutional rights — however that’s my opinion — and breaking folks’s freedoms in methods which might be horrible and unsuitable and never why folks got here to America or constructed this nation. What the (expletive). Excuse me. It’s outrage. It’s an outrage.” Elon Musk, C.E.O. of Tesla April 29

Supply: Sentieo • Figures are from transcripts of investor requires all firms with a U.S. inventory market itemizing. Prevalence is measured by the variety of transcripts during which a phrase seems, not all particular person mentions. Information as of Dec. 28. •  Illustration by The New York Instances

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