This might simply be the chicest online game of all time.
Balenciaga shared its fall 2021 assortment with the general public this week in a somewhat sudden kind: a online game. Afterworld: The Age of Tomorrow is an journey set within the yr 2031. Characters navigate by means of totally different situations whereas carrying replicas of the model’s fall 2021 assortment.
Does this sound very dystopian? Sure. Does the surroundings within the recreation seem, at first, to be decayed? Additionally sure. However the Balenciaga online game is designed to indicate the sluggish return to a greater stability of nature and business; it reinforces the model’s utilitarian imaginative and prescient for the gathering, the place every merchandise is multi-purpose and a part of the round financial system.
“Sooner or later, a garment that seems to serve one perform might serve one other, seeing as sure supplies will likely be reinterpreted for brand new makes use of,” reads the present notes. “A satin trench will not be a coat however a celebration costume. Denims layered over pants and sweats exhibiting a boxer brief waistband are literally every a single merchandise. As animal fur is now not acceptable for folks to purchase new, a puffer is embroidered with recycled material that was laser reduce to imitate the motion of a fur jacket.”
Play the Balenciaga video game and/or see the whole fall 2021 assortment within the gallery beneath.