New Toronto-based Loungewear Line Anushka Evokes Journey Fantasies

Pictures by Renata Kaveh

The voluminous items additionally give WFH some glam.

“Everybody’s dreaming about journey,” says Anya Georgijevic, artistic director of the newly launched resortwear line, Anushka. Georgijevic is an avid globetrotter who calls Toronto dwelling. And it’s there, pre-pandemic, the place she began musing on an method to a vogue label that spoke to wanderlust and liberation. Bodily, that’s.

Comparisons between vogue and inside design have been made all through the many years; however for Georgijevic, the correlation takes on specific significance since previous to founding her model, and her years spent as a method and design-focused author and editor, she studied structure on the College of British Columbia. Quick ahead to years later when she was incomes a Grasp’s of Vogue Research diploma at Ryerson College, the place she discovered herself approaching her class work with an architect’s eye.

“I’d draw clothes as a deliberate view,” she says. “Then I’d lower [them] aside and rearrange issues and re-assemble them.” As her design chops developed, Georgijevic gravitated in direction of creating flamboyantly voluminous clothes — items that “encase the physique in another way than a structured garment, but are very sculptural.” Designs, one can see, which might be harking back to these worn by Elizabeth Taylor, one in all Georgijevic’s type icons, in motion pictures just like the much-maligned Increase!.

“She wore some wonderful issues in that movie,” Georgijevic asserts, including that as an ’80s child, the decadent glamour of the 1970s — from Bianca Jagger’s ensembles and disco duds, to stylized cinematic choices just like the James Bond franchise — had been extraordinarily potent in serving to her type a vogue point-of-view (Georgijevic can also be the creator of the social media account What Alexis Wore, which catalogues the seems to be of Dynasty’s most infamous fashionista).

anushka toronto
Pictures by Renata Kaveh

Combining these luxe and free-spirited references with the intention of crafting clothes that talk to ease of damage and a go-anywhere perspective, Georgijevic conceived of a wide range of concepts for Anushka’s choices — about 20 designs to start out — however has launched with two to start with. The items, which can be found for pre-order in order to keep away from wastefulness, are produced by a small group in Toronto. They’re at present produced from one of many extra eco-minded supplies on the market, linen, which is famend for its sturdiness and low-impact cultivation course of (the flax plant that linen is derived from is much less resource-intensive than different crops utilized in textile-making).

The Vera gown costume — which Georgijevic says took affect from her grandmother in each title and design, because it’s based mostly on a dressing robe she used to put on — has a specific of-the-moment enchantment provided that it intertwines elegant detailing with a way of self-soothing. However the concept is to ultimately put on Anushka’s items past the confines of 1’s dwelling — each time that’s — and really feel assured you’ll look great whether or not poolside, sightseeing or going out to dinner.

“I’d prefer to encourage a bit extra glamour,” Georgijevic notes about her label, referencing its inspiration level of “resortwear with metropolis aptitude.” And to this finish, there’s one other consideration within the easy enchantment these items possess — one which’s a lot nearer to dwelling for this artistic. Georgijevic gave beginning to her first youngster final Spring, and says that she wore principally kaftans and tunics all through the Summer time.

anushka toronto
Pictures by Renata Kaveh

“As a brand new mother, it’s good to have one thing quite simple that you simply really feel polished sporting,” she says of how these stylish, amply-proportioned designs would appeal to busy moms in addition to world travellers. She says that there are various folks she’d like to see sporting one thing from Anushka, calling out Chloë Sevigny particularly. “I’d like to see her sporting one in all my items whereas strolling down the seashore together with her child.”

With such fashionable type professionals current in thoughts throughout her design course of along with icons previous, Georgijevic says she goals to contemporize sack-like clothes and make them interesting to a hip new technology. “I need folks to see kaftans in a brand new gentle,” she says, referring moreover to why she selected Renata Kaveh — a Toronto-based photographer with a decidedly sensual method — to seize her inaugural designs. “They ended up trying very alluring,” Georgijevic says. And if journey is only a need for the foreseeable future, at the very least we are able to harness the enchantment of freedom with our clothes for now.

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