The Pokémon Firm Worldwide is celebrating 25 years of the beloved franchise in a giant approach with a newly introduced collaboration with pop singer Katy Perry. The worldwide music celebration referred to as P25 Music will characteristic Perry alongside different rising artists to ring in these “gotta catch ’em all” festivities.
To have fun 25 years of Pokémon, the corporate is teaming up with Common Music Group for Manufacturers to assist make the 25th-anniversary celebration one to recollect. That is the most important occasion up to now for the franchise, in accordance with the Pokémon Firm, and can embrace “a few of the largest names in music.” Perry’s position within the celebratory occasion can even lengthen past headlining, she can even be working as a “premier collaborator” all through your complete 12 months.
“Pokémon has been a relentless in my life from taking part in the unique video video games on my Sport Boy to buying and selling Pokémon TCG playing cards at lunch to the adventures of catching Pokémon on the road with Pokémon Go. I’ve even visited the Pokémon Café in Japan whereas on tour! It’s an honor to be chosen to assist have fun a franchise that has given me a lot pleasure within the final 25 years, and to have the ability to watch it evolve within the methods it’s supplied that sort of electrical pleasure for the children in my life and world wide,” stated Katy Perry in a press launch in regards to the Pokémon music occasion.
“In Katy Perry, we see a kindred spirit to Pokémon, whose world is shiny, enjoyable and uplifting,” added Colin Palmer, vp of selling at The Pokémon Firm Worldwide, in that very same press launch. “Katy is an excellent ambassador to assist us have fun 25 years of Pokémon, and we will’t await music followers in all places to expertise the thrilling collaborations we’ve deliberate.”
Extra particulars in regards to the ongoing music occasion shall be dropping all through 2021 alongside the promise of much more thrilling reveals on the best way.
“We’re honored to have fun the 25th anniversary of Pokémon and the numerous cultural influence this beloved franchise continues to have world wide. Working collectively, we’ve developed dynamic year-round programming involving artists from throughout UMG’s labels — as a result of what higher technique to create a worldwide celebration than by the facility of music,” concluded LJ Gutierrez, Basic Supervisor, UMGB.
In earlier years, we have seen Pokémon Day bulletins for brand new video games in addition to enjoyable, integrative methods to affix the fandom by issues like Snapchat filters and particular Pokémon Go occasions. Whereas we do not have particulars about what might probably be revealed outdoors of what we already know (like a new Pokémon Snap), extra bulletins shall be flowing in steadily all year long as a part of this particular 25-year occasion.
Whereas a lot of the world continues to be coping with isolation as a result of continued unfold of COVID-19 and Keep At House orders, the facility of music shouldn’t be discounted. Pairing the delight of music with the love of the lovely Pokémon franchise is a recipe for an superior technique to come collectively as a group.
To be taught extra in regards to the year-long Pokémon celebration, you may try the official Pokémon web site here for extra fan-driven actions and new bulletins about what’s subsequent for the franchise.