Get a primary have a look at Roberts letting free for the digital camera in Chopard’s new watch marketing campaign.
What do you get when mix the mega-watt star energy of Julia Roberts, the youthful creativity of Quebecois filmmaker Xavier Dolan and the legacy of Chopard timepieces? A positively joyful interpretation of the enduring Swiss luxurious watch and jewelry home’s free-spirited ethos that seems like a balm for the soul throughout these unsure instances. Roberts and Dolan joined forces for Chopard’s new Pleased Diamonds marketing campaign and the joie de vivre is palpable as Roberts shimmies to the sounds of “Upside Down” by Paloma Religion. Sure, it might have one thing to do with Roberts’s famously radiant 24-carat smile.
Get a sneak peek of Roberts, trying recent in a white puff-sleeve shirt and blue denims, within the new marketing campaign forward of its launch.
“’Diamonds are happier when they’re free,’ my mom stated when she first noticed the Pleased Diamonds idea come to life in 1976,” Caroline Scheufele, co-president and creative director of Chopard, tells FASHION solely, referring to the glowing diamonds that dance freely within the face of the well-known Pleased Diamonds watch types. “That joie de vivre and distinctive spirit are on the coronary heart of Chopard’s DNA and what make the Pleased Sport watch an icon nearly 30 years after its start. Right now we’re launching our Pleased Diamonds marketing campaign that includes the brand new Pleased Sport assortment with Julia Roberts because the face of this marketing campaign, fantastically shot by the gifted Xavier Dolan. Chopard has an countless love story with the world of movie and there’s no higher actress than Julia to convey such free-spirited appeal, confidence and energy along with her radiant and world-renowned smile.”
Roberts was styled for the marketing campaign that includes the Pleased Sport watch by her longtime buddy and collaborator Elizabeth Stewart. The Hollywood stylist has been placing collectively seems for the award-winning actress for purple carpets, journal covers and campaigns since 2007.
Dolan, a TIFF and Cannes Movie Competition darling, isn’t any stranger to the world of excessive vogue himself; the actor-director starred in a Fall 2016 Louis Vuitton marketing campaign and has been identified to rock a glance on the movie competition circuit purple carpet, together with boundary-eschewing Cuban heeled sneakers by Christian Louboutin.
For extra behind-the-scenes motion, watch Julia Roberts share happiness suggestions with Xavier Dolan right here: