Surviving the COVID-19 pandemic has been a significant wrestle for a lot of companies, particularly these small, individually owned companies having lower than 10 workers. Salons undoubtedly fall into that class.
Whereas 2020 was a troublesome 12 months for salon professionals, Phon Malone, CEO of Revel Nail, has excessive hopes for 2021. He has been on a mission to help nail professionals throughout this time by offering them with the sources to navigate the pandemic.
Via the pandemic and past, Revel Nail strives to supply one of the best merchandise and promotions attainable for nail professionals to allow them to present purchasers with the service they deserve. Professionals can store on their web site and should purchase professional unique merchandise at their native distributors.
Execs may also be a part of their Pro Community the place they’ll get unique perks they’ll’t discover anyplace else and Revel Nail created a Professional Facebook Community Group, connecting nail professionals from everywhere in the world to share their expertise by way of the pandemic. “We’ve discovered that our social media neighborhood has been an amazing assist system for our salon professionals,” Malone says.
One objective in 2021 is to extend Revel Nail’s worldwide outreach. “Increasing our community to attach with professionals worldwide is a precedence for us,” Malone says. “At Revel Nail, we pleasure ourselves on having among the finest dip powders available on the market. We wish to make our merchandise as accessible to as many professionals as attainable.”
Together with rising their worldwide outreach, Revel Nail is also increasing inclusivity. They just lately elevated their number of nude shades with twelve new additions to make sure each complexion can discover their complimentary shade of nude.
With over 300 Revel Nail shades obtainable, and lots of extra within the works, professionals now have a wide range of dip powders they’ll provide their purchasers to fulfill every want.
In 2020, Revel Nail launched a video sharing their finest practices for a sanitary dip powder utility. Revel Nail advises that nail professionals ought to observe the pour over technique, as a extra sanitary various to dipping. Utilizing a cuticle pusher or nail swatch spoon, professionals can pour dip powder over purchasers’ nails reasonably than dipping the nail instantly right into a powder.
In terms of ombre designs, it’s endorsed to make use of a brush to faucet the powder onto the designated portion of the nail. This technique can be used for a single-color utility.
“All of our collections launched since Fall of 2018 have been monomer suitable and all 80 shades of our Trio’s are monomer suitable,” Malone provides. “Being monomer suitable means with the ability to use our dip with monomer in addition to dip liquids to supply one other safer utility technique.”
“Above all, we wish to encourage security and kindness as we proceed to navigate by way of these troublesome occasions collectively,” Malone concludes.
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