Speak about upcycling.
Whereas the a lot of the world is hunkered down at house within the midst of a global health crisis and lamenting the concept of ever carrying denims once more, celebrities like Kylie Jenner are shopping for “Birkinstocks,” an jaw-dropping mixture of Birkenstock sandals and Hermès Birkin luggage.
They’re crafted by a model referred to as MSCHF (pronounced “mischief”) that additionally has its own app for these ready on new drops. The model asks of their Instagram bio that you don’t comply with them, however will, nonetheless, settle for anyplace from $34,000 to $76,000 USD for a pair of those celeb-sought-after footwear. Yep — you want a sizeable checking account to put on an Hermès bag, deemed a better investment than gold, in your ft.
Jenner, a known Hermès handbag collector, took to Instagram on February 16 o share a photograph of her newest cop — a pair of Birkenstock Arizona-style footwear with straps comprised of a black Birkin bag. In response to the New York Occasions, the only real is made from precise Birkenstock cork and rubber whereas the leather-based comes from 4 Birkin luggage that MSCHF bought by means of resale websites. Speak about upcycling.
In Jenner’s publish, the footwear — that includes the phrase “Birkinstock” and the basic Hermès emblem stamped on the facet — have been delicately nestled on high of what appears to be like like an Hermès scarf and packed inside an orange field, which seems to learn “Made in NYC by MSCHF” on the within. Jenner wrote “thanks @mschf” with two black coronary heart emojis on her publish.
Different celebrities, like musicians Future and Kehlani, have their very own pairs, too. It’s not far-fetched to imagine that Drake may’ve already snagged a pair, given he collects Birkin bags for his future spouse.
Brooklyn-based model MSCHF is called an “concepts manufacturing unit,” intent on releasing viral merchandise each second and fourth Monday at 11 a.m. (EST), per their website. Certainly one of their most talked-about releases to this point? Customized Nike Air Max footwear filled with holy water, dubbed “Jesus Sneakers,” that bought for $1,800 USD. Different previous drops embody a weed pipe made to seem like a rubber rooster, and a canine collar that turned barks into swear phrases.
So what’s MSCHF, actually? Principally, they’re an web prankster, similar to the likes of Banksy. Some consider their merchandise are made to mock hype-beast consumerism, however MSCHF’s head of technique, 23-year-old Daniel Greenberg, has said: “We’re simply type of fascinated with destroying costly issues and creating one thing new out of them.”
“Birkin luggage are like a cultural meme, an emblem for a sure sort of wealth,” certainly one of MSCHF’s inventive administrators, 28-year-old Lukas Bentel, told the publication, suggesting, maybe, that the mixture of a high-price-point product and an accessible shoe would make folks query the symbolism.
Birkenstock sandals have skilled many comebacks, together with different formerly uncool dad shoes. They’re on a pendulum, swinging forwards and backwards between stylish and one thing your dad wears with socks to man the barbecue. Clearly, Jenner gained’t be carrying these unhealthy boys to grill steaks — or will she?
It’s doubtless the “Birkinstocks” will promote out fairly shortly, given how briskly most of MSCHF’s drops do. There’s no telling what the model will resolve to make subsequent, however when you’re , you’ll wish to begin saving your pennies now.