“Fragrance has at all times been key for serving to us reinforce the temper we wish to be in.”
Has there ever been a extra complicated time to discover a new summer time scent? With hotter climate approaching, a time when many individuals like to modify up their standard perfume for one thing vibrant and summery, present stay-at-home orders in lots of provinces make stopping by your favorite magnificence retailer to take a whiff of the brand new perfume launches a factor of the previous. However on the identical time, utilizing scent as a temper booster proper now looks as if a no brainer. So what’s a scent lover to do?
We sat down with fragrance energy couple, Sylvie Ganter and Christophe Cervasel, founders of Atelier Cologne, to talk all issues perfume — together with how to buy fragrance on-line.
On utilizing perfume within the final yr to domesticate a way of freedom
Christophe: “I’m very a lot a morning and night particular person by way of fragrance, so I take advantage of two completely different scents in the identical day. Morning for me is about vitality and freshness, and within the night it’s extra about calm and sensuality. Fragrance has at all times been key for serving to us reinforce the temper we wish to be in. So we’ve been utilizing fragrance loads throughout quarantine. Candles as nicely. These items have a robust impression in your mind and temper. I like to recommend shoppers attempt to determine which substances, which notes, can contribute to creating them really feel extra within the second.”
On Atelier Cologne’s newest launch, Lemon Island
Christophe: “As standard, it’s a mix of our personal expertise and love of uncooked supplies. 5 years in the past we had an opportunity to go on a ship journey with our children and [visit several] small islands alongside the Pacific ocean. It was there that we had the concept to work on this perfume, [inspired by the] sunny, salty, oily scents of getting back from the seashore.”
Sylvie: “We love citruses at Atelier Cologne and we’re at all times on the hunt for brand new sorts of citrus substances which have by no means been used earlier than. So after we have been [approached with the concept of using] a really particular sort of small, inexperienced lemon rising on an island alongside the Indian ocean, we jumped to do one thing with this uncooked materials and to actually attempt to create a scent that’s paying homage to an escape to paradise — the place you’re linked to nature, it’s a brand new starting and all the things is serene and turquoise and delightful. It’s that feeling of salt from the ocean in your pores and skin combined with suntan oil and the heat of the solar. We requested ourselves, ‘how will we use the ingredient to recreate that second?’ We began engaged on it again in 2016, so it’s [funny] that it’s popping out at a time the place we’re all locked in and can’t journey. It’s an actual escape.”
Christophe: “The inexperienced lemon is sort of bitter and really peppery, which we preferred as a result of it conveys the freshness of citrus, however with a extra highly effective character. And this lemon from the island was going within the trash; they weren’t utilizing it for something. So we additionally preferred the concept of utilizing a pure materials, that had no finish initially, to contribute to the well-being of the native inhabitants.”
On how shoppers can store for brand new fragrances on-line
Christophe: “I’ve two items of recommendation. The primary is sort of easy, nevertheless it’s why we companion with retailers like Sephora. If you’re a Sephora buyer, you’ll obtain fragrance samples together with your orders. Each time you order, you possibly can select between three free samples and fairly often you’ll see an Atelier Cologne pattern [as one of the options]. We give Sephora large portions of samples as a result of we consider it’s basic to permit [customers to sample new scents].
“And my second piece of recommendation is to attempt to actually perceive the emotion and the sensation that the fragrance is conveying [when shopping online]. As an illustration, with Lemon Island it’s fairly straightforward to know what the scent will scent like in your pores and skin, even if you’re not bodily capable of spray the fragrance, due to the outline of the substances and the story behind it. We attempt to make this emotion very exact for a buyer so that they have already got an concept of the scent [before smelling it].”
On why all Atelier Cologne scents are unisex
Christophe: “Properly, the primary motive is that we’re a pair and we don’t wish to make any compromises, so each scent is supposed to be appreciated by each Sylvie and me. We have now completely different tastes in perfume; Sylvie loves woody scents which more often than not individuals describe as masculine, and I really like flowery scents which more often than not are described as female. It’s simply a part of our artistic course of to take a brand new method and cross it round [our team] of 20 to 30 individuals and ensure it’s not potential for them [to say] ‘It is a female scent’ or ‘It is a masculine scent.’”
Sylvie: “It’s true; while you mix woody scents and florals collectively after which add citrus on high, you get one thing that may be simply worn by a person or lady. After which it is determined by how a scent works together with your pores and skin. so If Christophe and I put on precisely the identical scent, it’s not going to scent the identical on him because it does on me.”